color palettesSignal red
Bold
A precise red accent for things worth noticing.
Color / A considered starting point
Red color palettes.
Give a red accent a precise job, from editorial links to booking actions, without making the whole interface feel urgent.
The collection
Original sRGB combinations. Each detail page includes website roles, CSS and measured pairs.
Tomato market
Bold
Ripe red with a fresh green counterpoint.
Museum vermilion
Bold
A warm red set against gallery neutrals.
Sporting crimson
Bold
Crimson energy over cool neutral structure.
Redline cream
Bold
A red editorial mark on creamy stock.
Bordeaux moon
Dark
Bordeaux depth with a soft moonlit green.
Brick linen
Warm
Brick red beside unbleached linen.
Burgundy peach
Warm
Burgundy lettering on a peach-tinted page.
Peach garnet
Warm
Garnet structure with a peach-colored lift.
Pomegranate oat
Warm
Pomegranate ink with a natural oat note.
Make the colors work
More than a set of swatches.
Reserve the strongest red for a recurring action
Signal Red uses a small, deep red action against quiet neutral surfaces. Tomato Market brings warmer paper and a green counterpoint. The difference is not just the hex: decide whether red marks the next step, an editorial section, or a supporting illustration.
Distinguish the brand from an error
If the brand already uses red, an error needs more than another red patch. Put a specific message beside the field and add a visible symbol. A destructive action also needs clear wording and appropriate interaction design; a palette cannot supply that decision by itself.
Keep fine text dark enough
Bright red is often more convincing in a large graphic than in small lettering. Use the measured pair below and inspect the actual surfaces. In a dark theme, consider a lighter role color while retaining the exact brand separately.